Scotland’s funkiest clothing brand, Royal & Awesome, has teamed up with Sparks for the second successive year to add a dash of colour to the charity’s awesome golf challenges.

Last year’s events saw a number of dazzlingly dressed golfers raise more than £20,000 for the children’s medical research charity and the buzz has carried over into 2015.

For its Longest Golf Day Challenge at Fulwell GC in Twickenham – on Monday, June 22 – Sparks invites 60 golfers to complete 72 holes, from dusk to dawn, and each team will don the splendid colours of Royal & Awesome.

But it’s not just at Fulwell where golfers can raise valuable funds … or look awesome.

The Sparks Awesome Endurance Challenge – a separate initiative – involves golfers playing as many holes in a day as possible and may be completed at a date and venue of the participants’ choice, with sponsor Royal & Awesome providing each team that raises at least £400 a spectacular pair of trousers for each team member.

Since 1991, Sparks – the country’s leading medical research charity – has raised more than £27m through initiatives to fund vital research and this continued partnership will see Royal & Awesome support the charity’s golf and events throughout 2015, aiming to raise valuable funds for life-saving medical research.

Daniel Smith, head of golf events at Sparks, said: said: “We are delighted to once again launch our challenges in partnership with Royal & Awesome and its eye-catching range of clothing. The fundraisers’ valiant efforts alone are sure to turn heads, but even more so thanks to being kitted out in awesome attire.”

Royal & Awesome brand director Graeme Smeaton added: “Royal & Awesome is always looking to reward and support golfers for their fundraising efforts and we’re thrilled to continue our partnership with Sparks. Our bright colours add fun to golf fundraising events and our sustained relationship with Sparks is testament to this.”

The stunning Fulwell Golf Club.

Royal & Awesome has been manufacturing its eye-catching apparel since 2012 and, in that time, has established itself as Britain’s brightest, funkiest, loudest brand.

Its market-leading ‘Awesomes’ – the range of iconic trousers – were inspired by the heritage and history of the sport in the birthplace of golf and were designed to add a touch of fun and colour on the fairways.

The range also includes shirts, shorts, hats and plus-twos, as well as women’s trousers, shorts and skorts, all in dazzling designs, and all ‘perfect for the pars and the bars’.

This year, the iconic range is enhanced by two new, patriotic designs: Trew Brit and Pars & Stripes. The colours of red, white and blue allow British golfers and their colonial cousins to display national pride up and down the fairways.

Royal & Awesome is also one of the most active golf brands on social media with more than 170,000 Facebook fans and closing in on 2,000 Twitter followers.

To enter a Sparks golf challenge, please visit www.sparks.org.uk/golfchallenge

 Visit www.royalandawesome.co.uk

ENDS

Written and distributed on behalf of AFG Media Ltd by The Azalea Group.

Information for journalists

Royal & Awesome

• Parent company AFG Media, also owns Morphsuits.
• Royal & Awesome makes spectacular golf trousers, shorts and hats for golfers who want to make an impact on and off the course. It also makes shirts and accessories to complete the Awesome outfit.
• The products are great quality and specially designed for golf. They are 97 per cent cotton and three per cent spandex. They have tee holders and tour slits and every pair of trousers or shorts comes with a free golf tool/bottle opener.
• RRPs: trousers £49.99; shorts £39.99; hats £19.99

For further information please contact Luke Frary on 01730 711924 orluke@theazaleagroup.com .

About Sparks

• As a leading children’s medical research charity, Sparks is dedicated to funding and championing pioneering research into a range of conditions affecting babies, children and pregnant women.
• Since 1991, Sparks has committed over £27 million into pioneering research projects across a wide spectrum of medical conditions including childhood cancers, cerebral palsy, premature birth and spina bifida. In total, Sparks has funded 275 research projects across the UK.
• Through the research, Sparks aims to improve the quality of life for children and families affected by serious illness or disability today, whilst seeking ways to better diagnose, treat and prevent these conditions in the future.
• The medical breakthroughs Sparks makes possible, make a difference not only across the UK but for thousands of children and families around the world.

For more information on Sparks’ golf events, please contact the golf team on 020 7091 7750 or golf@sparks.org.uk.