DST Golf is at the cutting edge of golf technology and one of the great success stories nowadays in golf.
The initials DST – stand for Delayed Strike Technology.
DST golf clubs force you to locate, train and perfect the optimal impact position. Impact is the moment of truth in the swing, it is the only position that really matters.
The secret of golf is to have a delayed strike or lag impact where your hands lead the clubface through impact. When your hands lead the club face through impact you maintain control over the clubface until after the ball has been struck and compress the ball at impact. Controlling the clubface through impact means you control the distance and accuracy of your ball.”
And if you needed any evidence of the impact DST is making on the leading tour’s of the world then you only have to look back a few weeks ago when Australian Marcus Fraser, using DST irons, captured the European Tour’s Maybank Championship.
DST has also enjoyed success with former Open Champion Louis Oosthuizen a fortnight ago winning the Perth International.
Ron Massey, Vice-President of DST Golf on the practice round at the Arnold Palmer Invitational
On the PGA Tour, DST has enjoyed success with Vaughan Taylor, who captured the AT & T Pebble Beach Pro-Am and Japan No. 1 Hideki Matsuyama who won the Waste Management Phoenix Open.
I had the great pleasure of catching-up with Rich Massey, Vice-President of DST Golf on the practice range here at Bay Hill.
“There is two things the shaft of the golf club is going to do,” he said.
“Firstly, the curvature of the shaft, and we call it a ‘scientifically curved‘, is basically replicating what is going to happen to a normal golf shaft under maximum loaded impact, and to make impact the shaft actually goes down towards the target line. It actually droops before that but then when you impact it goes this way (explaining which way it goes).
“So all good ball-strikers keep their hands ahead of the club head through impact. We call that ‘sustaining the line of tension‘ which would be a line drawn from your armpit to the back end of the golf ball. All good players would have their hands ahead of that line. All players that struggle with their ball striking would have their hands either on the line or behind the ball.
“Basically by curving the shaft you put the golfer into that position.
“Secondly, the curvature of the shaft changes the bounds of the shaft so that the shaft now wants to swing differently and it wants to stay on the incline plane.
“It’s like driving a car and if there is a wheel out of balance you can feel it shake. So if I take this golf club off the incline plane then I am going to feel it as it will torque.
“So if you had a golfer that came to impact and started to stand up a little bit and his pivot slowed down, then the toe starts to come down. A good ball striker holds the face from shutting down, as best he can.
“Because of the curve, once the toe comes down it accelerates so you can’t save the shot.
“If I was to give the club to one of the guys out here on the PGA Tour when they first hit it they would ‘pull’ this club 10/15 yards if they get themselves in that position. The other example is if you get your backside underneath you during impact then you start to stand up and the shaft moves inside out, then a good player will try to flip his hands to spread the club face up. When this shaft gets going in that direction it will under rotate and it will not allow you to move your hands. So they will hit it high and right.
“Right away after literally after every single shot a golfer will know whether their arms swung on the right incline plane and basically it forces them to square the club face up with their body then with manipulating their hands.
“The guys out here on the Tour already know how to lean the shaft forward at impact and they like as they get the feedback they want as they also want to hit the ball more with their body, using larger muscles, rather than their hands.
“The most important thing this club does is that it creates a feel.”
As an example Rich cited England’s Justin Rose who was handed the DST club but in hitting six shots the European Ryder Cup star he pulled every one of them.
“I then said to Justin try to feel that you are hitting more like a cut-down swing, and you are trying to work your arms more to the left,” said Rich.
“So he did and the result was that three or four shots later they started to straighten out and he began hitting them straight.
“I said to Justin what did you feel in order to hit that shot straight. He responded saying he was trying to cut the ball 15 yards before he began to hit it straight.
“I could never tell Justin to do that and it was the fact he created that feel himself. But then after stepping aside to take a few practice swings he can start to feel it.”
DST ACHIEVEMENTS:
- #1 Training club on the PGA/European Tour with now 240 players that have and use the clubs
- 40 Wins with players that have started using the DST clubs in the last 15 months
- 27 Major Champions Use the clubs
- 13 of the 24 2015 President Cup players used the DST clubs
- 15 of the top 25 in the world ran, ings use the DST clubs,
- 27 of the top 50 in the world rankings use the DST clubs
- 70 of the top 100 Instructors use the DST clubs, including Sean Foley, Butch Harmon and Pete Cowen.
BACKGROUND TO DST:
* The background story of the inventor (former European Challenge Tour pro & swing coach) who studied the best ball strikers in history and invented a series of clubs that help golfers understand and feel the optimal movement through impact.
* The story of how we have identified actually what it is that every golfer needs to do to control the club face through impact. We are launching this ground breaking 21 page document next week, which includes incredibly insightful address/impact images and graphics, which will be THE big topic and discussion point in golf.
* The DST Compressor and CR-10 clubs and how they force a player to have a breakthrough with their game
* Tour success, who is using it, when they started using it…etc If these guys are using it can you imagine how eager your golf fanatic readership base will want to learn about it.
* The R&A’s decision which has approved part of our technology to be conforming with the rules of golf and the OEM’s who want to incorporate this new technology into full sets of clubs.
