European Tour CEO, Keith Pelley has every reason to be thrilled Danny Willett won the Masters.

It is the first time a European-born player has been fitted with a green jacket since Spain’s Jose Maria Olazabal in 1999.

And we’ve seen over the recent times the bargaining power of the Ryder Cup.

New European Tour CEO Keith Pelley.

So expect pretty much the same with Willett a Masters champion Pelley and his Wentworth team sit around the table with sponsors/

“Danny’s win is a hugely significant victory for the European Tour going forward, it’s absolutely brilliant,” said Pelley.

“It was a really great day with so many of our members doing well and then Danny coming through to win was the icing on the cake.

“What a way to end the European run without a win.

“And Danny is going to be playing in the Irish Open and the BMW PGA and Switzerland, and the French Open and that’s fabulous for us.

“I’ve only known Danny a short period of time but he’s always impressed me not just as a golfer but as a person. It was stunning the way he achieved his victory.”