The PGA Tour has announced a new logo and name for its annual finale of the PGA Tour Play-offs for the FedExCup.s annual finale of the PGA TOUR Playoffs for the FedExCup.

The end of season tournament will now be known as the “TOUR Championship by Coca-Cola,” featuring the top 30 players in FedExCup points after the BMW Championship. It will be played for the 11th consecutive year at historic East Lake Golf Club, September 21-25.

The updated logo and name are part of The Coca-Cola Company’s and Southern Company’s six-year sponsorship renewals through 2016. Coca-Cola is the tournament’s presenting sponsor and Southern Company is the proud supporter.

The logo features Coca-Cola’s iconic contour bottle alongside a golf ball, establishing a stronger visual link between Coca-Cola and the tournament.

“The Coca-Cola Company’s strong leadership in the Atlanta community continues to help grow the tournament which ultimately increases our ability to raise more money for charity,” said Todd Rhinehart, executive director of the TOUR Championship by Coca-Cola.

“As we prepare to host the tournament at East Lake Golf Club for the 11th time, we believe this new logo symbolizes The Coca-Cola Company’s commitment to increasing the reach and impact of the culmination of the FedEx Cup, which allows us to create a new on-site experience for our fans this September at East Lake.