Callaway Golf has taken the Ice Bucket Challenge to a new level with no fewer than 69 soaked through.

And Callaway issued a point blank challenge to manufacturing rivals TaylorMade and seeking the company with it’s ‘Loft Up’ promotion this year to ‘Man Up’ and accept the Challenge.

Here is video thanks Callaway’s Sue Page is footage of Callaway’s Ice Bucket Challenge at the London Golf Club, and venue for next month’s Volvo World Match-Play Championship.

And Sue in her mischievous manner is first to get the Challenge underway BUT you must watch the video right through to the very end as that’s easily the best part of the Challenge …. sorry Sue!