John Daly is sure to boost sales of his ‘Loud Mouth’ line of clothing among a huge supporter base at this week’s BMW International Open in Cologne.
While Daly has been a regular competitor in the BMW sponsored event in Munich, this week will be the first occasion he’s shown off his unique clothing line in front of Cologne and Dusseldorf fans.
Daly was a smash hit in Tuesday’s ‘Celebrity Shootout’ on the Gut Larcenhof course finishing in front of the likes of hometown favourite, Martin Kaymer plus Spain’s Sergio Garcia and England’s Paul Casey.
And the winner of the 2001 BMW International Open kept a large German press contingent also entertained when he visited the Media Centre today.
“It’s great, being a past champion of this tournament makes it even better,” he said.
“Germany and Europe has been a great place for me to come. I’ve had my ups-and-downs everywhere I’ve been, but the fans in Europe have always stood behind me.
And Daly revealed his line of ‘Loud Mouth’ clothing continues to soar including signing licensing deals with the NFL’s Dallas Cowboys and Arkansas Razorbacks.
“Production numbers are up 37% on sales last year, which is good, but meeting the demand is tough, and getting the fabrics done,” he said.
“We have almost 60 different patterns now, and we’ve also got swimsuits for men, and hopefully we will have a line for the ladies.
“We’re also doing ties and sports coats and gloves and everything. The demand gets overwhelming, which is a good thing.
“We want to be able to make sure we get all of the orders to everybody, and the rate we are going, we are having to boost it up a little bit, because they are selling so fast.”
Daly’s appearance in Cologne is the first of 11 straight weeks of competition on both sides of the Atlantic for the 45-year old double Major Champion.
Included in the run of events is next week’s Irish Open and the July 21st commencing Open Championship at Royal Lytham and St. Annes.
It will be Daly’s third appearance at Lytham after finishing 66th in the defence of the Claret Jug in 1996 but missing the cut in 2001.