Those coming to this week’s Omega European Masters will be in no doubt who is the defending champion as all about Crans-Montana is snaps of Scot Richie Ramsay with a 25-foot high ‘Welcome’ sign of him covering up construction of a new chalet in the main street of Crans Montana.

The construction of the chalet is also visible at the back of the first tee.

There’s also pictures of Ramsay on posters, the event program and other event promotional items.

Ramsay captured the title last year with a final round 65 for a second Race to Dubai success.

After a top ten finish on home soil in the Johnnie Walker Championship at Gleneagles a fortnight ago, Ramsay is looking forward to returning to one of his favourite venues.

“It is always a place I love going to because the views are just incredible,” he said. “I’ve got great vibes from last year and the course really does suit me. It suits guys who can shape the ball, and good shot makers who are steady around the greens.

“You have to work with the altitude to work out how far the ball is going. At times it can be tricky as if it is cold it doesn’t fly, but if it is warm it flies for miles, and that is something I did well last year.”

The former US Amateur champion, who won his first European Tour title in the South African Open Championship in the 2010 season, overcame the pressure of playing the final round alongside fellow Aberdonian Paul Lawrie, the 1999 Open Champion, to claim the trophy last year.

“Belief was the difference,” he said. “It was a big deal for me playing with Paul in the last group, someone from your home city, who you watched win The Open. I played great on the front nine and had total belief. I went out and imagined I was playing with my friends and that is something I have got to take when I’m going down the stretch on a Sunday. I did it in South Africa and hopefully I can do it again soon.

“I think my game is almost in a better place than it was last year. A few more putts and a little bit more belief, and I don’t think there is any reason I can’t repeat it.”

Twenty-five high poster of Richie Ramsay on a construction site in the main street of Crans Montana. (Photo – www.golfbytourmiss.com)

Scotland’s Richie Ramsay featuring on all 2013 Omega European Masters promotional material. (Photo – www.golfbytourmiss.com)

The trophy and a photo of Richie Ramsay sitting the display winner of Barras Agency in Crans Montana. (Photo – www.golfbytourmiss.com)