Evian Championship – 2013 Dates Confirmed For Historic European First.

By Agathe Seron at Evian Masters.

Organisers of the Evian Championship today confirmed the first Major in the history of golf to be staged on continental Europe will take place from 12th to 15th September, 2013.

Franck Riboud, Chairman, and Jacques Bungert, Tournament Director, unveiled the tournament’s visual identity, its new course and the future facilities that will be created for the historic staging of the LPGA major.

Hereunder is a portion from the press conference that took place today.

JACQUES BUNGERT:  So just few words.  As you know, we’ll be the last major of the year.  The place, you know, it, it won’t change.  It will be Evian.  I know you were worried.  And the dates will be 12 to 15 of September.  It’s going to be a very interesting season, and an interesting crowd of passionate golfers.

What we are working on at the moment with the tour is basically the idea of maybe using this special position at the end of the whole tunnel, I would say, of major to probably celebrate some players that would have shown a special performance throughout the year, throughout the season through the majors.

FRANCK RIBOUD:  And the Junior Golf Cup will be separate.  The golf course will be closed two weeks before for everybody to get the best quality for the course.

JACQUES BUNGERT:  A new identity.  Let’s go on.  As I showed you, we’re changing a little bit of colors to adapt to the season obviously, as well as our new principle of having all the logos in the same color.

This specific logo will be used for our merchandising, as you can see here.  Just obviously this will change.  I am not sure this is going to be exactly the same one.  It’s just an example just to show you that it goes very well with the logo, the branding, and the merchandising.

FRANCK RIBOUD:  Just the week of the tournament.  The rest of the year will be the Evian Golf Course.

JACQUES BUNGERT:  It would be only to get these items within the tournament, on the site, and that’s it for a very specific moment of the golf tournament.

FRANCK RIBOUD:  The merchandising will be the Evian Golf Club.

JACQUES BUNGERT:  Most importantly, the key is the new golf course.  You’ve got here as well the map I was mentioning, and you will have another one again near the practice grounds over there.

So here the film that shows in 3D the way it’s going to look like around 15, 16.  15 will be on the left, par‑3.  This is the new grandstand with the water.  As you can see, there is an extension of the water, and here you see the green of the 15 and tee of…

The village, the new village.  18 will be a par‑4, one the important changes.  This will be the entrance for the main public.  The village, that will be obviously extended.  There is a lot of possibilities for the industry to promote their products.

The public will go that way.  We’ll have many so grandstands to look after the chipping.  You can see all the key sponsors overseeing the chipping as well.

This is another view.  Well, that’s it.  We’ll come back to that.  Maybe actually if you have question already on the golf course, maybe we can answer it.  You have a view here and another view here on the golf course.

Most of you know the changes of all the greens and the tee off position, and as well as 15, 16, 17, 18.  Very challenging.



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